Welcomes New king of the Smartphone
Never say Never, said Justin Bieber. That's a fact that is in the technology world today, especially for the smartphone market. If some of this year, the world's smartphone market is still dominated by the Symbian platform, another case with the year 2011. Android smartphone now rule the world smartphone market with a market share of more than 43%. This is certainly triggered by Nokia's decision to switch to Windows Phone platform as a new platform for smartphones in the future.
Might sales of smartphones is evident in sales figures in the second quarter of 2011. The volume of smartphone sales rose 74%, when compared in the same quarter in 2010, and contributed sales reached 25% or an increase of 17% compared to the year 2010. This fantastic numbers that underlie many analysts to predict that in 2015, the number of smartphones sold will reach 1 billion units and will be more smartphones sold than regular cell phones (or often called a feature phone).
But in Indonesia, the map strength is slightly different. BlackBerry smartphones is still the leader here, followed by Symbian and Android. Well, about who would become leaders of smartphones in Indonesia, at least for the coming year?
BlackBerry
Popularity of BlackBerry in Indonesia may be spelled out pretty awesome. BlackBerry Internet Service service packages at affordable prices and cheap, when compared to other countries, helped the proliferation of the growth of smartphone user community that was originally designed for corporate needs this. But there are some indications might of the BlackBerry will fade, like the upcoming products are less appropriate and long presence in the market, the Playbook is not as powerful as advertising, financial conditions are far below expectations, a sharp decline in RIM's stock price, and the lack of application on BlackBerry App World. This is reflected in the BlackBerry market share decline from 18.7 percent to 11.7 percent worldwide, although managed to sell more handsets in this quarter.
To be able to maintain its position, RIM seems to have to bring new innovations beyond business needs tergerogoti by these two rival platforms.
Symbian
From the total number of users, Symbian still rule for now. The announcement of the Nokia smartphone portfolio shift from Symbian to Windows Phone has felt the impact, as evidenced by a sharp decline in sales of Nokia smartphones based on Symbian. Seeing the development of Symbian and Nokia's decision to abandon this platform, it looks like in a year, Symbian users will shrink dramatically before finally following in the footsteps PalmOS.
IOS
There are only two devices that use IOS software on the market, the iPhone 3G and iPhone 4. Even so, Apple ranked third as the world's largest smartphone manufacturer, with a rake of 18.2 percent of smartphone market share, up 3.9% compared to the same quarter last year. The secret of success lies not in the specification and design, but on the maturity of IOS platform ecosystem characterized by the availability of hundreds of thousands of applications. Not only superior in terms of numbers, but a variety of applications for smartphones can be found on this platform.
The number of products that can be counted fingers make Apple can present a consistent user experience. But the excess was also a shortage of the iPhone. Coupled with the high price, Apple's iPhone is still limited to the upper middle class. The design accommodates the iPhone is just a touchscreen also limits the reach of its market. When Apple released the iPhone version of the "thrifty" but quality, its market share is predicted to increase.
Android
Google's smartphone platform output was successfully recorded a fantastic leap, from the market embraces 17.2% 43.4% compared to the same quarter in 2010. One of the key success factor is the number of brands that sell Android-based smart phones. Samsung, for example, managed to sell 1 million units of Galaxy S II only in Korea in less than 2 months. HTC also achieved a sales increase of nearly two times compared to the year 2010. Likewise with Sony Ericsson and Motorola who was saved from bankruptcy thanks to the emergence of the Android platform. Not to mention the local vendors in various countries who wish to participate Android pie ever tasted sweeter.
Excess Android device lies in the availability of diverse choices at various price levels and specifications. Unfortunately, it's a diverse selection also means that the user experience will vary, depending on the combination of hardware and software version used.
For the Indonesian market, Android coronation as king of the smartphone seems also a matter of time. This is evidenced by the sweetness of a touch screen based mobile phone sales in the country. For other platforms, it seems to be difficult to stop Android growth rate and may have to settle for second place scramble. For in Indonesia, the supremacy of the Android phone is still held big names like Samsung and Sony Ericsson, shadowed by HTC, Motorola and other local brands.
Other platforms
For other platforms such as Windows Phone, Bada, and Meego, seems to still have a lot of things. One is the availability of the product. Windows Phone seems to be the most promising alternative platforms, considering the support of Nokia. To Bada, may be increased but only in limited circles, especially if Samsung does not do the education market. While Meego still not stable as a platform and are often hit by various news tilted about the viability of development.
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